We are Softys, a global company with more than 40 years of experience in the market, a leader in Latin America
in the development of products and solutions for personal care, with different personal hygiene and cleaning brands.
In addition, we are present in more than 20 markets through our commercial offices,
reaching more than 500 million consumers around the world
with eight regional brands and more than 20 local brands.
Our purpose is to develop brands that provide the best care that people need in
their day-to-day lives and at every stage of their lives.
We develop tissue paper products for mass consumption, which stand out for their high quality, absorption, softness and performance, mainly in cleaning and hygiene tasks.
Products: Through brands such as Elite, Higienol, Nova and Noble, we offer toilet paper, napkins, facial tissue, paper towels, gel alcohol, liquid and bar soap.
We think about the best care for people, that is why we provide protection and autonomy through the development of products that are present at each stage of their lives. Our brands are recognized at a regional level, related to child, adult, female and pet care categories.
Products: With the Babysec, Ladysoft and Cotidian brands we market products in the categories for children, adults, feminine protection and, under the Ok Pet brand, we offer products for pet care.
Focusing on business and institutional clients, we develop professional hygiene and cleaning solutions with attributes of quality, safety, innovation and efficiency.
Products: Under the Elite Professional brand we offer toilet paper, paper towels, medical sheets, napkins, soaps, dispensers, hand sanitizer, cleaning line and masks (masks or chinstrap).
